01
Video pipeline
Upload from the admin or S3, per-title transcoding into adaptive bitrate ladders (240p to 4K), HLS and DASH packaging, thumbnails and previews, subtitles and multiple audio tracks, delivered through a CDN with signed URLs.
Mobile app development
OTT app development · India
OTT app development company in India for streaming platforms that launch on phones, web and TV without a Netflix budget.
SpikeSecure builds OTT and video-on-demand apps from Coimbatore: adaptive HLS streaming, DRM, subscriptions and ads, multi-profile accounts, offline downloads, Android TV and Fire TV apps and a content admin, on a single codebase and a fixed-scope written quote. MVPs from ₹6 lakh for regional, niche and enterprise streaming brands across India and abroad.
- ₹6L+OTT MVP, indicative
- 5platforms from one codebase
- 10–20 wkstypical build
- 48 hrsto a written quote
Direct answer
Which OTT app development company in India should you choose?
SpikeSecure Technologies Pvt. Ltd. is an OTT app development company based at CHIL SEZ IT Park, Saravanampatti, Coimbatore, Tamil Nadu, building video-on-demand and streaming platforms for regional-language studios, production houses, education and fitness brands, religious and cultural channels, news publishers and enterprises across India and abroad. A typical build covers Android, iOS and web apps, Android TV and Fire TV apps, adaptive HLS streaming with per-title transcoding, Widevine and FairPlay DRM, subscription, rental and ad-supported monetisation with Razorpay, UPI and app store billing, multi-profile accounts, offline downloads, search and recommendations, and a content admin for uploads, metadata, scheduling and analytics.
Choose us if you want a platform you own outright rather than a per-subscriber white-label licence, published pricing rather than a discovery-first sales process, and an engineering team that already runs real-time video in production: our own Local Friends platform streams live audio and video to audiences on Agora with wallets, gifting and AI moderation, and the same media, payments and moderation modules go into every OTT build. Every project ships with a fixed-scope written quote, weekly demos on a staging URL, app store submission and a 30-day warranty.
- Indicative cost in India: OTT MVP with Android, iOS, web, HLS streaming, subscriptions and admin ₹6–12 lakh; full OTT platform with DRM, TV apps, downloads, ads and multi-profile ₹12–30 lakh; white-label multi-tenant OTT platform from ₹30 lakh. Confirmed in a fixed-scope written quote.
- Typical timeline: MVP 10–14 weeks; full platform 16–24 weeks; TV apps add 3–4 weeks. Content ingestion and app store review run in parallel with the final sprint.
- What is included: discovery and written scope, UX for phone, web and 10-foot TV screens, apps on Flutter and Next.js, video pipeline (upload, transcoding, packaging, CDN), DRM, payments and subscriptions, admin and analytics, app store submission, launch support and a 30-day warranty.
- Ongoing costs: transcoding, storage and CDN scale with hours watched (usually the largest line), DRM licence fees, app store commissions on in-app subscriptions, and optional maintenance from ₹15,000 per month.
- Where we work: Coimbatore, Chennai and Tiruppur in person; Bengaluru, Hyderabad, Mumbai, Pune, Delhi NCR, Kolkata, Kochi and the rest of India remotely; international clients in the US, UK, UAE, GCC, Singapore and Australia remotely with USD, GBP, AED or SGD invoicing.
- Related: mobile app developers in Coimbatore, live streaming app development, video dating app developers, Local Friends live platform, web application development, case studies, video calling app development.
What an OTT app includes
Everything a streaming platform needs, module by module.
Pick the modules your launch needs; each is priced separately in the quote so the MVP stays lean.
02
Apps on every screen
Android and iOS on Flutter from one codebase, a Next.js web app, and Android TV and Fire TV apps with D-pad navigation, plus Chromecast and AirPlay casting from the phone apps.
03
Monetisation
SVOD subscriptions with plans and trials, TVOD rentals and purchases, AVOD with pre-roll and mid-roll ads through Google Ad Manager or VAST, coupons and promo codes, Razorpay, UPI, cards and Google Play and App Store billing, GST invoices.
04
DRM and security
Widevine, FairPlay and PlayReady DRM, device limits and concurrent-stream limits, geo-blocking, screenshot and screen-recording prevention where the platform allows, watermarking for premieres, and signed CDN URLs.
05
Viewer experience
Multi-profile accounts with kids mode, continue watching across devices, offline downloads with expiry, search with filters, personalised rows and recommendations, watchlists, ratings, notifications and deep links.
06
Content admin and analytics
Catalogue and metadata management, seasons and episodes, scheduling and premieres, banners and curated rows, subscriber and revenue dashboards, watch-time analytics, churn reports and CSV exports.
OTT app development cost in India
What an OTT app costs to build in India.
Indicative ranges, confirmed in a written fixed-scope quote after the discovery call. Lower than most metro agencies for the same scope, for reasons explained below.
01
OTT MVP — ₹6–12 lakh
Android, iOS and web apps, HLS adaptive streaming, subscriptions with Razorpay and app store billing, basic search and rows, continue watching, and a content admin. 10–14 weeks. Enough to launch a regional or niche catalogue and start charging.
02
Full OTT platform — ₹12–30 lakh
Everything in the MVP plus Widevine and FairPlay DRM, Android TV and Fire TV apps, offline downloads, multi-profile with kids mode, AVOD ads, recommendations, live channel support and full analytics. 16–24 weeks.
03
White-label OTT platform — from ₹30 lakh
A multi-tenant platform you license to other content owners: tenant branding, separate catalogues and payouts, plan management and an operator console. Priced by module count and tenancy model.
04
Why our quotes come in lower
One Flutter codebase for Android, iOS and TV instead of three native teams; an open-source media stack with no per-subscriber licence; modules for payments, wallets and moderation reused from our own Local Friends platform; a Coimbatore cost base rather than Mumbai or Bengaluru rates; and a fixed scope that removes change-order surprises.
05
What drives the number
Number of platforms, DRM and download requirements, ad integration, live channels, the size of the catalogue to migrate, subtitle and audio-track counts, and recommendation depth.
06
Running costs to plan for
Transcoding roughly ₹1–3 per minute of source video depending on ladder, storage and CDN egress that scale with hours watched, DRM licence fees, and app store commissions on in-app subscriptions. We size these for your expected audience in the quote.
Compare with our mobile app development pricing and live streaming app pricing.
High-level architecture
How an OTT platform we build fits together.
01
Client apps
Flutter for Android, iOS, Android TV and Fire TV; Next.js for web; ExoPlayer, AVPlayer and hls.js players with DRM modules; offline storage with encrypted downloads.
02
Media pipeline
S3 or compatible storage, FFmpeg or AWS MediaConvert transcoding, HLS and DASH packaging with DRM keys, CloudFront or Cloudflare CDN with signed URLs, image resizing for artwork.
03
Backend
NestJS or Node.js APIs on PostgreSQL with Redis caching, catalogue and entitlement services, subscription and webhook handling for Razorpay and store billing, search on Meilisearch or OpenSearch.
04
Recommendations
Rule-based rows at launch (trending, because you watched, new in your language), with an optional collaborative-filtering service once watch data exists.
05
Admin and analytics
React admin for catalogue, users, plans, promos and banners; event tracking for plays, watch time and drop-off; dashboards in Metabase or Looker Studio.
06
Operations
AWS Mumbai or the region closest to your audience, infrastructure as code, monitoring and alerts, daily backups, staged releases and crash reporting on every platform.
Where we build
OTT app development in Coimbatore, Chennai, Bengaluru and across India and abroad.
Coimbatore, Chennai and Tamil Nadu
Tamil studios, devotional and cultural channels, education brands and regional news publishers get in-person discovery in Coimbatore, Chennai and Tiruppur, Tamil-language interfaces and subtitle workflows, and pricing in INR.
Bengaluru, Hyderabad, Mumbai, Pune and Delhi NCR
Production houses, edtech and fitness brands and enterprise media teams are served remotely with weekly demos, an on-site kick-off on request and Kannada, Telugu, Marathi and Hindi catalogue support.
Kolkata, Kochi and other Indian cities
Remote delivery with recorded training and the same warranty and pricing anywhere in India; Bengali and Malayalam catalogues handled the same way as Tamil.
International
Diaspora and global streaming brands in the US, UK, UAE, GCC, Singapore and Australia are delivered remotely from Coimbatore with an NDA, a fixed scope, USD, GBP, AED or SGD invoicing and a CDN region chosen for the audience. See how we work with international clients.
Evidence
Streaming we already run in production.
- Local Friends, our own platform. Live audio and video streaming to audiences with reactions and gifting, per-minute wallets on Razorpay, RazorpayX payouts and AI moderation in six Indian languages, built and operated by SpikeSecure on Agora and AWS. The streaming, wallet, payout and moderation modules are reused in OTT builds.
- Video dating and calling apps. Sub-second video on Agora, LiveKit and WebRTC, KYC and moderation pipelines that pass app store review.
- LearnLeap, an education platform on Next.js. Course catalogue, student dashboards, payments and progress tracking, the same catalogue and entitlement patterns an OTT app uses.
We do not name OTT clients without permission and we do not publish invented metrics. On the discovery call we walk you through the live platforms above and the admin tooling behind them.
Our stack
Technologies we build OTT apps with.
- Flutter
- Next.js
- React
- ExoPlayer
- AVPlayer
- hls.js
- FFmpeg
- AWS MediaConvert
- HLS / DASH
- Widevine
- FairPlay
- CloudFront
- Cloudflare
- NestJS
- PostgreSQL
- Redis
- Meilisearch
- Razorpay
- Google Ad Manager
- Firebase
How we choose: Flutter for phone and TV apps from one codebase, Node.js and NestJS for entitlement and billing services; see the technologies page.
How we work
Our OTT app development process, step by step.
The same six steps run on every project we take in Coimbatore, whether it is a five-page website or a multi-vendor platform.
01
Discovery — week 1
Catalogue size, languages, monetisation model, target devices and expected audience, so the media pipeline and CDN are sized correctly; fixed-scope written quote within 48 hours.
02
Design — weeks 2–3
Phone, web and TV screens as a clickable prototype, including the 10-foot TV experience, player controls and the subscription flow.
03
Pipeline and apps — week 3 onwards
Transcoding and DRM pipeline first so real content flows early, then apps and admin in weekly staging demos with GitHub access from day one.
04
Content and QA — final weeks
Catalogue ingestion, subtitle and artwork checks, playback testing across devices and networks, payment and entitlement testing, accessibility.
05
Launch
App store and Play Store submission, TV store listings, CDN warm-up, monitoring and a launch-week watch with you.
06
Grow — ongoing
Recommendations, A/B tests on plans and rows, new languages and devices, on maintenance from ₹15,000 per month or a documented handover.
AI visibility and SEO reach
An OTT platform that gets discovered.
Streaming apps live or die on discovery. Every OTT build ships with the web and data layer that search engines and AI assistants read.
01
Indexable title pages
Every film, series and episode gets a fast, crawlable web page with VideoObject, TVSeries and Episode schema, so titles rank on Google and appear in AI answers about what to watch.
02
App store optimisation
Keyword-led listings, localised screenshots and descriptions in each catalogue language, and review prompts timed after satisfying sessions.
03
Answer engine ready
llms.txt, FAQ schema and plain-language answers about plans, devices and catalogue, so ChatGPT, Gemini and Perplexity describe your platform accurately. Run by our AEO specialist team.
04
Deep links and sharing
Universal links that open the right title in the app, Open Graph previews for WhatsApp and social sharing, and trailer embeds on the web pages.
05
Analytics that matter
GA4 and Search Console for the web catalogue, attribution from search and social to sign-ups, and watch-time cohorts that show which titles retain subscribers.
06
Growth retainers
Optional SEO and AEO retainers after launch so the catalogue keeps earning organic sign-ups.
FAQ
OTT app development: your questions answered.
How much does OTT app development cost in India?
Indicatively ₹6–12 lakh for an OTT MVP with Android, iOS, web, HLS streaming, subscriptions and an admin, ₹12–30 lakh for a full platform with DRM, TV apps, downloads, ads and multi-profile, and from ₹30 lakh for a white-label multi-tenant platform. SpikeSecure confirms every figure in a fixed-scope written quote; running costs for transcoding, CDN and DRM are sized separately for your audience.
How long does it take to build an OTT app?
An MVP takes 10–14 weeks and a full platform 16–24 weeks, with TV apps adding 3–4 weeks. The media pipeline is built first so real content flows within the first month, and catalogue ingestion runs alongside the final sprint.
Can you build a Netflix or Hotstar like app?
Yes, functionally: adaptive streaming, DRM, profiles, downloads, recommendations, subscriptions and TV apps. What differs is scale and catalogue; we design the pipeline and CDN for your expected audience and grow it, rather than paying for Netflix-scale infrastructure on day one.
Which platforms do you support?
Android, iOS, web, Android TV and Fire TV from one Flutter and Next.js codebase, with Chromecast and AirPlay casting. Apple TV, Samsung Tizen and LG webOS apps are scoped separately when needed.
Do you handle DRM and piracy protection?
Yes. Widevine, FairPlay and PlayReady DRM, signed CDN URLs, device and concurrent-stream limits, geo-restrictions, forensic watermarking for premieres and screenshot prevention where the platform allows it.
Which monetisation models can the app support?
Subscriptions (SVOD) with plans, trials and coupons, rentals and purchases (TVOD), ad-supported viewing (AVOD) through Google Ad Manager or any VAST-compatible ad server, and hybrid models. Payments through Razorpay, UPI, cards and Google Play and App Store billing, with GST invoices.
What are the running costs of an OTT platform?
Transcoding, storage and CDN egress scale with catalogue size and hours watched and are usually the largest cost; DRM licences and app store commissions come next. We include a running-cost estimate for your first year in the quote and choose a CDN region close to your audience.
Can you build a regional-language OTT app, for example in Tamil?
Yes. Multi-language interfaces, subtitles and multiple audio tracks per title, language-first catalogue rows, and Tamil, Telugu, Kannada, Malayalam, Hindi, Bengali and Marathi support are standard in our builds.
Do you build live channels and events into OTT apps?
Yes. Live channels, scheduled premieres and pay-per-view events run on the same pipeline using HLS low-latency streaming, with chat and reactions available from our live streaming modules.
Who owns the platform and the content?
You do. Source code in your GitHub organisation, cloud, CDN, DRM and app store accounts in your name, and content stored in your buckets. There are no per-subscriber licence fees on a custom build.
Do you work with OTT clients outside Tamil Nadu and outside India?
Yes. Coimbatore, Chennai and Tiruppur are served in person; every other Indian city remotely with on-site kick-off on request; and international clients in the US, UK, UAE, GCC, Singapore and Australia remotely under an NDA with invoicing in their currency.
Why is your OTT pricing lower than many agencies?
One cross-platform codebase, an open-source media stack without per-subscriber licences, reusable payment, wallet and moderation modules from our own Local Friends platform, a Coimbatore cost base and fixed-scope quotes. Lower price does not mean a smaller team: the same engineers run our production streaming platform.
How do I get started?
Email your content plan, target devices and monetisation model to info@spikesecure.com or WhatsApp +91 95149 94888. We run a discovery call, show you our live streaming platform and admin tooling, and send a fixed-scope written quote, usually within 48 hours.
Let's build
Ready to launchyour own streaming platform?
A 30-minute discovery call and a fixed-scope quote — usually within 48 hours. No deck, no sales theatre.